A few days ago, Legal Bytes announced that the International Corporation for Assigned Names and Numbers (ICANN) approved a plan to allow virtually unlimited new top level Internet domain names – each is referred to as a gTLD (Nightmare on Brand Street: ICANN Adopts Unlimited gTLDs).
In response to numerous questions and requests for more information, here is some additional material for your consideration.
First, you can download a copy of the current gTLD Applicant Guidebook.
Second, you can read or download a copy of a brief, executive-level presentation entitled, “The New gTLDs: What Does It Mean for Brand Owners?” describing the changes, the implications and some additional information that may be relevant to brand owners in evaluating the implications of the new scheme.
As always, if you have further questions, you can contact me directly or any member of our gTLD team: Douglas J. Wood, John L. Hines, Joseph I. Rosenbaum, Cynthia O’Donoghue, Dr. Alexander R. Klett, LL.M., Steven J. Birt and Brad R. Newberg.