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2011 ANA Law and Public Policy Conference – Don’t Miss It

The Association of National Advertisers (ANA) is holding its annual Law and Public Policy Conference in Washington, D.C. The digital revolution is well underway and changing the legal landscape every day at lightning speed.  Keeping up is becoming a nearly impossible task.  The Seventh Annual ANA Advertising Law and Public Policy Conference, co-chaired by Rimon partner and ANA General Counsel, Doug Wood, and the ANA’s Executive Vice President for Government Relations, Dan Jaffe, enters the battlefield by putting together a stellar faculty, including leading regulators, top practitioners, and serious critics, capped off by a session that puts it all together, led by a leading law professor.  The new world started with everything becoming an "e" – e-mail, e-commerce, e-this, e-that.  And then came wiki — Hawaiian for speed.  Enter Wikipedia, wiki-news, wiki-this, wiki-that.  Welcome to the new world of wiki-lawyers.

Continuing Legal Education (CLE) credits will be provided.  What are you waiting for?

When

Tuesday, March 15, 2011, at 7:30 a.m., through Wednesday, March 16, 2011, at 5:00 p.m.

Where

Park Hyatt Washington, D.C.
24th & M Streets, NW
Washington, D.C.

Get more information & REGISTER.

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FTC Revised Green Guides – It Isn’t Easy SAYING You Are Green

It’s no longer simply a matter of saying it isn’t easy BEING green, as Kermit the Frog has done for decades; now it isn’t easy SAYING you are "green" – the latest buzzword denoting environmentally friendly advertising: Green Marketing. The Federal Trade Commission (FTC) is in the process of revising its Green Marketing Guidelines and has published proposed rules for public comment. 

John P. Feldman in our Washington, D.C., office, has experience and a strong and insightful understanding of the Green Guidelines, and he has prepared an analysis of where we are and where the FTC thinks we should be going – subject to an opportunity for you to file comments. 

So here is the bottom line. John’s analysis, The FTC’s Green Guidelines, is now available for your review. You can download your own copy through the link as well. In addition, the comment period is soon closing, so if you are concerned about anything in the proposed revised Green Guidelines, now would be a good time to wake up and smell the recyclable coffee and get your comments to the FTC. Not sure what the guidelines mean to you? Not sure how best to comment? Well that’s where John’s skill and experience come in – feel free to contact John P. Feldman (jfeldman@rimonlaw.com) directly and he will be glad to help assess your needs and prepare comments for filing should you wish to do so. 

Even if you opt not to participate in the public regulatory dialogue, if you advertise, market or even think about touting how environmentally friendly you, your products or your services are – better call John! Of course, if you are already a client of Rimon, feel free to contact me, Joseph I. ("Joe") Rosenbaum (joseph.rosenbaum@rimonlaw.com), or the Rimon attorney with whom you regularly work, and we’ll make sure you get to John and get the assistance you need.